xHamster Advertising
xHamster is one of the world's largest adult platforms with particularly strong audiences in Europe and Latin America. Unlike some competitors, xHamster has a highly engaged user base and offers unique advertising opportunities.
50M+
Monthly Visitors
EU Strong
Top Markets
High
Engagement Rate
Competitive
CPM Rates
Why xHamster?
xHamster occupies a unique position in the adult advertising landscape. While it doesn't have Pornhub's raw scale, it offers something different: a highly engaged user base with strong European demographics and often better value for advertisers.
The platform is particularly strong in Germany, France, Italy, and Eastern Europe, markets where other networks might charge premium rates. For advertisers targeting these regions, xHamster often provides better ROI.
xHamster's Geographic Strengths
Europe
Strong in Germany, France, Italy, Spain, and Eastern European countries. Often the top-performing network for EU campaigns.
Latin America
Significant traffic from Brazil, Mexico, Argentina. Good for LATAM-focused offers.
North America
Solid US and Canadian presence, though not as dominant as TrafficJunky properties.
Global Reach
Available in 190+ countries with localized content in multiple languages.
xHamster Advertising Challenges
xHamster requires a different approach than other networks. Here's what trips up most advertisers.
Ignoring Regional Strength
xHamster over-indexes in Europe. Advertisers who focus only on US traffic miss the platform's sweet spot, and often pay more for worse results.
Copy-Paste from Other Networks
xHamster's audience behaves differently than Pornhub's. What works on TrafficJunky properties might flop here. The playbook needs adjustment.
Language Barriers
xHamster's multi-lingual audience requires localized approaches. English-only landing pages underperform in German, French, and Spanish markets.
Ad Format Mismatch
Different placements perform differently on xHamster than other networks. Banner positions and native ad spots need testing specific to this platform.
Our xHamster Strategy
Geo-Specific Campaigns
We build campaigns around xHamster's strength in European markets. Separate campaigns for Germany, France, Italy, and other high-performing regions.
Platform-Native Approach
Creative and landing page strategies tailored to xHamster's unique audience behavior, not copy-pasted from other campaigns.
Localization Support
Multi-language landing pages and geo-targeted creatives for maximum relevance in each market.
Format Testing
Systematic testing of ad formats and placements to find what actually performs on xHamster specifically.
Top Performing Verticals on xHamster
These verticals perform well on xHamster, especially in European markets.
xHamster Advertising Platform
xHamster operates its own advertising platform separate from TrafficJunky. This gives advertisers direct access to xHamster inventory with platform-specific targeting options.
Key Platform Features
- Direct inventory access without middleman markup
- Strong European geo-targeting capabilities
- Multiple ad formats: banners, native, video, popunders
- Competitive CPM rates, especially for EU traffic
xHamster inventory is also available through some third-party ad networks and DSPs, which can be useful for advertisers already running campaigns on other platforms.
Other Networks We Work With
Ready to tap into xHamster's audience?
Book a strategy call to discuss how we can help you reach xHamster's engaged European and global audience.