How TrafficJunky Advertising Works

What is TrafficJunky?

TrafficJunky is the largest adult advertising network in the world. Owned by Aylo (formerly MindGeek), it serves as the exclusive ad platform for some of the biggest adult websites including Pornhub, RedTube, YouPorn, and Tube8.

With over 150 million daily visitors and 4.6 billion daily ad impressions, TrafficJunky offers unmatched scale in the adult advertising space.

If you want to advertise to adult audiences at scale, TrafficJunky is usually where you start.

> Official Resource: [TrafficJunky Traffic Statistics](https://www.trafficjunky.com/online-advertising/traffic-statistics)

How the Platform Works

TrafficJunky operates on a CPM (cost per thousand impressions) and CPC (cost per click) model. Advertisers bid for placements across the network's publisher sites, competing in real-time auctions for visibility.

Key Features

Targeting Options:

• Geographic targeting (country, region, city)


• Device targeting (desktop, mobile, tablet)


• Operating system and browser


• Time of day and day of week


• Category and keyword targeting


• Retargeting capabilities

> Learn more: [TrafficJunky Targeting Features](https://www.trafficjunky.com/advertiser/targeting-features)

Ad Formats:

• Display Banners (300x250, 950x250, 468x60, 300x100)


• Native Ads (Static & Rollover, 640x360)


• In-Stream Video (Pre-roll)


• Interstitials (Mobile: 300x250, 320x480)


• Popunders

> Full specs: [TrafficJunky Ad Formats](https://www.trafficjunky.com/advertiser/ad-formats)

Minimum Requirements:

• Minimum deposit varies by payment method


• Creative approval required


• Landing page compliance check

The Bidding System

TrafficJunky uses a second-price auction system. You bid your maximum, but you only pay slightly more than the next highest bidder. Understanding this is crucial:

• Overbidding burns budget unnecessarily
• Underbidding gets you low-quality remnant inventory
• Smart bidding means testing to find the profitable middle ground

CPM rates vary dramatically by:

• Geography (US/UK/CA are most expensive)
• Placement quality (premium vs. remnant)
• Device type (mobile is often cheaper)
• Time of year (holidays spike costs)

Common Mistakes

Mistake #1: Launching without tracking
You need conversion tracking set up before you spend a dollar. Postback URLs, pixel implementations—without this data, you're gambling.

TrafficJunky provides official integration guides for popular trackers:

• [Voluum Integration Guide](https://webassets.trafficjunky.com/1769530505/pdf/conversion-manuals/Voluum_Manual.pdf)


• [Redtrack Integration Guide](https://webassets.trafficjunky.com/1769530505/pdf/conversion-manuals/Redtrack_Manual.pdf)


• [Binom Integration Guide](https://webassets.trafficjunky.com/1769530505/pdf/conversion-manuals/Binom_Manual.pdf)


• [Keitaro Integration Guide](https://webassets.trafficjunky.com/1769530505/pdf/conversion-manuals/Keitaro_Manual.pdf)

Mistake #2: Generic landing pages
TrafficJunky's audience has seen it all. Generic pages get ignored. You need pages built specifically for this traffic source.

Mistake #3: Wrong geo strategy
Not all countries convert equally for all offers. Testing broadly then narrowing based on data is essential.

Mistake #4: Ignoring mobile
Over 80% of traffic is mobile. Desktop-optimized campaigns fail here.

Top Verticals on TrafficJunky

Based on TrafficJunky's data, the top performing verticals on the network include:

• Dating


• Cannabis/CBD


• Adult Entertainment


• Gambling/iGaming


• Health & Wellness


• Games & Apps

Getting Started

• Create an account at [TrafficJunky.com](https://www.trafficjunky.com/sign-up)
• Fund your account (credit card, wire, crypto)
• Submit creatives for approval
• Set up tracking (crucial step)
• Launch small and test
• Analyze data and optimize
• Scale winners, cut losers

> New to TrafficJunky? Check out the [TJ Academy](https://www.trafficjunky.com/blog) for tutorials, how-to guides, and campaign tips from the TrafficJunky team.

Additional Resources

• [TrafficJunky Media Kit (PDF)](https://webassets.trafficjunky.com/1769530505/pdf/TJ_MediaKit_March2025.pdf) - Overview of inventory, ad formats, and stats
• [TrafficJunky FAQ](https://www.trafficjunky.com/resources/faq) - Common questions answered
• [Rules & Regulations](https://www.trafficjunky.com/rules-and-regulations) - Compliance guidelines

When to Get Help

TrafficJunky is powerful but complex. If you're spending significant budget, the cost of learning through mistakes often exceeds the cost of working with experts who've already made them.

That's where we come in. TrafficEdge specializes in TrafficJunky campaign execution—from planning through optimization.