TrafficJunky Pricing Guide: Costs, CPM, CPC & Minimum Deposit
Complete breakdown of TrafficJunky advertising costs including minimum deposit, CPC/CPM rates by geo, and payment methods.
TrafficJunky Pricing Overview
Understanding TrafficJunky's pricing structure is essential before launching campaigns. This guide covers everything you need to know about costs, minimum requirements, and how to budget effectively.
Minimum Deposit Requirements
The minimum deposit to fund a TrafficJunky account is $1,000.
This minimum applies to most payment methods. Some key points:
- The $1,000 minimum is a one-time funding requirement
- Your balance rolls over—unused funds stay in your account
- You can add more funds at any time after the initial deposit
- Some payment methods may have different minimums
Payment Methods
TrafficJunky accepts several payment methods. Here's the breakdown:
Wire Transfer (Recommended)
Best for: Serious advertisers, larger budgets
- Minimum: $1,000
- Processing time: 2-5 business days
- Fees: Bank fees apply (varies by bank)
- Pros: Most reliable, no transaction limits, preferred by TJ
- Cons: Slower processing
Credit Card
- Minimum: $1,000
- Processing time: Instant
- Fees: Processing fees may apply
- Pros: Fast, convenient
- Cons: Some cards decline adult-related transactions, daily limits may apply
Cryptocurrency
- Accepted coins: Bitcoin (BTC), Verge (XVG), and others
- Processing time: Varies by confirmation time
- Pros: Privacy, no bank involvement
- Cons: Price volatility, confirmation delays
Paxum
- Minimum: $1,000
- Processing time: 1-2 business days
- Pros: Designed for adult industry
- Cons: Requires Paxum account setup
CPC Pricing (Cost Per Click)
TrafficJunky uses a bidding system where you set your maximum CPC. Actual costs depend on competition, targeting, and placement quality.
CPC Ranges by Geo Tier
| Geo Tier | Countries | Typical CPC Range |
|----------|-----------|-------------------|
| Tier 1 | US, UK, CA, AU, DE, FR | $0.01 - $0.05 |
| Tier 2 | ES, IT, NL, BE, SE, PL | $0.005 - $0.02 |
| Tier 3 | BR, MX, IN, PH, ID | $0.001 - $0.01 |
Important: These are general ranges. Actual CPCs vary significantly based on:
- Competition for your targeting
- Time of day and day of week
- Placement quality (premium vs. remnant)
- Device type (mobile often cheaper than desktop)
- Seasonality (Q4 holidays increase costs)
CPC Bidding Tips
- Start at the lower end of ranges and increase if volume is too low
- Separate campaigns by geo tier so you can optimize bids independently
- Monitor average CPC in your dashboard—if it's near your max, you may be overbidding
- Test different placements as CPCs vary significantly between spots
CPM Pricing (Cost Per Thousand Impressions)
CPM campaigns are charged per 1,000 impressions shown.
CPM Ranges by Placement Type
| Placement | Device | Typical CPM Range |
|-----------|--------|-------------------|
| Banner (300x250) | Desktop | $0.10 - $0.50 |
| Banner (300x250) | Mobile | $0.05 - $0.30 |
| Native Ads | Both | $0.15 - $0.60 |
| Pre-roll Video | Both | $1.00 - $5.00 |
| Interstitial | Mobile | $0.50 - $2.00 |
| Footer (950x250) | Desktop | $0.08 - $0.40 |
| Popunder | Both | $0.50 - $3.00 |
CPM vs CPC: CPM works well for brand awareness and testing creative performance. CPC is better when you're optimizing for direct response and conversions.
How Much Should You Budget?
Testing Phase
For initial testing, we recommend:
- Minimum: $1,000 (the required deposit)
- Comfortable testing budget: $2,000 - $5,000
- What you'll learn: Which geos, placements, and creatives work
Scaling Phase
Once you've identified profitable combinations:
- Daily budget: $100 - $500+ depending on offer margins
- Monthly budget: $3,000 - $15,000+ for serious campaigns
- No upper limit: TrafficJunky can handle significant spend
Budget Allocation Tips
- Start small, scale winners: Don't spread $1,000 across 10 campaigns
- Focus on 2-3 geos initially: Get data before expanding
- Allocate 70/30: 70% to proven campaigns, 30% to testing
- Set daily caps: Protect yourself from runaway spend during testing
Hidden Costs to Consider
Beyond direct ad spend, factor in:
- Landing page development: $500 - $5,000+ for quality pages
- Tracking platform: $50 - $500/month (Voluum, RedTrack, etc.)
- Creative production: $100 - $1,000+ for banners and videos
- Management time: Hours spent optimizing (or agency fees)
Common Pricing Questions
Q: Is TrafficJunky expensive compared to other networks?
TrafficJunky is competitive for premium adult traffic. You're paying for access to Pornhub, RedTube, and YouPorn—the highest-traffic adult sites in the world. Compared to ExoClick or other networks, TJ can be slightly higher but the traffic quality is often better.
Q: Why are some placements so cheap?
Remnant inventory (unsold placements) is sold at very low CPMs/CPCs. While cheap, this traffic is often lower quality. Premium placements cost more but convert better.
Q: Can I get a refund if my campaigns don't work?
TrafficJunky does not typically refund for campaign performance. Your account balance stays available for future use. This is why starting small and testing is important.
Q: Are there any hidden fees?
No hidden platform fees. You pay what you bid. Payment processing fees may apply depending on your funding method.
Related Guides
- [How TrafficJunky Advertising Works](/guides/how-trafficjunky-advertising-works) - Platform fundamentals
- [TrafficJunky Targeting Options](/guides/trafficjunky-targeting-options) - Optimize targeting to lower costs
- [Why Most Adult Ad Pages Fail](/guides/why-most-adult-ad-pages-fail) - Avoid wasting budget
Need Help Budgeting?
Figuring out the right budget and bid strategy can be tricky. [TrafficEdge](/services/full-service-campaign-execution) can help you plan campaigns that maximize ROI from day one. We know what works—and what's a waste of money.
[Book a strategy call](/contact) to discuss your budget and goals.