Why Gaming Works on TrafficJunky

Gaming is one of the top-performing verticals on TrafficJunky. Here's why:

Massive audience overlap - Adult site visitors are often gamers
High engagement - Gaming ads capture attention on content sites
Multiple monetization models - CPI, CPA, subscriptions all work
Less competition - Fewer gaming advertisers than other verticals

TrafficJunky explicitly welcomes gaming advertisers, making it a viable channel for game promotion.

What Gaming Categories Work

High Performers

Mobile games - Casual, puzzle, strategy
Browser games - Instant play, no download
Adult-themed games - Natural audience fit
iGaming/Casino (where legal) - Strong monetization
Social/dating games - Audience alignment

Moderate Performers

Action/shooter games - Depends on creative angle
Sports games - Works in sports-focused geos
MMO/RPG - Longer conversion path

Lower Performers

Kids/family games - Obvious audience mismatch
Educational games - Not the right context
Premium console games - Wrong buying intent

Targeting for Gaming Campaigns

Device Targeting

Mobile (iOS/Android):

Separate campaigns by OS (bidding differs)
Target newer OS versions for better users
Consider tablet separately from phone

Desktop:

Higher CPCs but often better lifetime value
Good for browser-based games
Target specific browsers if game has requirements

Geo Strategy

Tier 1 (US, UK, CA, AU, DE, FR):

Highest quality users
Best for games with IAP monetization
More expensive CPCs
Start here if budget allows

Tier 2 (ES, IT, NL, PL, etc.):

Good balance of cost and quality
Works for ad-monetized games
Lower CPCs, decent volume

Tier 3 (BR, MX, IN, PH, ID, etc.):

Massive volume, low cost
Best for ad-monetized games
Lower IAP potential
Great for scaling proven campaigns

Time Targeting

Gaming traffic patterns:

Evenings and nights typically perform best
Weekends see higher engagement
Avoid early morning hours in most geos

Use TrafficJunky's dayparting to focus budget on high-performing hours.

Creative Best Practices for Gaming

What Works

Gameplay footage - Show actual game visuals
Immediate action - Start mid-game, not with logos
Mobile-formatted creatives - Most traffic is mobile
Clear call-to-action - "Play Now" "Download Free"
Eye-catching colors - Stand out on page

What to Avoid

Misleading gameplay - Don't show footage from different games
False promises - "Win real money" when you can't
Sexual content in gaming ads (unless adult game)
Tiny text - Won't be readable on mobile
Static, boring banners - Animation captures attention

Size Recommendations

For gaming on TrafficJunky:

| Format | Size | Priority |
|--------|------|----------|
| Mobile Banner | 300x250 | High |
| Mobile Interstitial | 320x480 | High |
| Desktop Banner | 300x250 | Medium |
| Native Ad | 640x360 | Medium |

Focus on mobile sizes first—that's where gaming traffic converts best.

Compliance Requirements

TrafficJunky has rules for gaming ads:

Allowed

Gaming apps and browser games
Casino/gambling (in legal jurisdictions)
In-game purchases promotion
Game-related merchandise

Restricted

Real-money gambling (geo restrictions apply)
Loot box promotions (some jurisdictions)
Casino games to certain countries

Not Allowed

Fake games (bait and switch)
Scam promotions
Unlicensed gambling operations
Age-restricted content without compliance

Check TrafficJunky's current [Rules & Regulations](https://www.trafficjunky.com/rules-and-regulations) before launching.

Campaign Structure

Recommended Setup

Campaign Level:

One campaign per game
Separate by geo tier
Separate by device (mobile/desktop)

Ad Group Level:

Group by placement type
Test 2-3 creatives per group
Rotate evenly initially

Example Structure:

```
Game X - US - Mobile iOS
├── Placement: Banner 300x250
│ ├── Creative A
│ └── Creative B
└── Placement: Interstitial 320x480
├── Creative A
└── Creative B

Game X - US - Desktop
├── Placement: Banner 300x250
└── Placement: Native
```

This structure lets you optimize by variable without affecting everything.

Tracking and Attribution

For gaming campaigns, track:

Installs (for mobile games)
Registrations (for browser games)
First deposit/purchase (for monetization)
Day 1/7/30 retention (for quality)

Mobile Attribution

Use mobile measurement partners (MMPs):

AppsFlyer
Adjust
Singular
Branch

Configure postback to TrafficJunky for optimization data.

Browser Game Tracking

Standard conversion tracking works:

Registration pixel
First action pixel
Purchase event tracking

Budget Recommendations

Testing Phase

Minimum: $1,000 (platform requirement)
Recommended: $2,000-3,000
Timeline: 2-3 weeks for meaningful data

Scaling Phase

Once you find winning combinations:

Scale gradually (20-30% budget increases)
Expand to new geos carefully
Test new placements individually

Common Mistakes

Launching everywhere at once - Start focused, then expand
Ignoring mobile - Most gaming installs come from mobile traffic
Generic creatives - Game-specific visuals perform better
No tracking setup - Can't optimize without data
Giving up too early - Gaming needs testing to find winners

Gaming vs Other TrafficJunky Verticals

| Aspect | Gaming | Dating | Adult Products |
|--------|--------|--------|----------------|
| Creative requirements | Gameplay visuals | Lifestyle imagery | Product focus |
| Typical conversion | Install/Registration | Lead/Signup | Purchase |
| Best traffic | Mobile | All | Desktop |
| Competition | Moderate | High | Moderate |
| Compliance | Moderate | Strict | Strict |

Gaming often has more creative freedom than dating or adult product campaigns.

Related Guides

[How TrafficJunky Advertising Works](/guides/how-trafficjunky-advertising-works) - Platform basics
[TrafficJunky Targeting Options](/guides/trafficjunky-targeting-options) - Advanced targeting
[TrafficJunky Ad Formats](/guides/trafficjunky-ad-formats-guide) - All available formats
[TrafficJunky Voluum Setup](/guides/trafficjunky-voluum-setup) - Tracking integration

Need Help With Gaming Campaigns?

Running profitable gaming campaigns on TrafficJunky requires expertise in both the platform and the gaming vertical. [TrafficEdge](/services/full-service-campaign-execution) can help you launch, test, and scale gaming campaigns effectively.

We've run gaming campaigns across TrafficJunky's network and know what works. [Book a strategy call](/contact) to discuss your game.

TrafficJunky for Gaming Advertisers: Complete Guide